The Marketing Operator
In development
Operational standard for the marketing function.
Most business books argue a thesis. These are written as standards: what a competent operator in a given function is expected to know, produce, and be accountable for. Each volume maps to the standard being drafted at the National Board of Operations, so the books and the credential describe the same body of knowledge rather than competing ones.
In development
Operational standard for the marketing function.
In development
Operational standard for the sales function.
In development
Operational standard for the client success function.
In development
Operational standard for the integrator function.
Publication dates are not yet set. Release notes go out to the list below, and that is the only place they will be announced first.
Operating notes, standards drafts, and book releases. No cadence promises, only when there's something worth sending.